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Norwegian IT entrepreneur and former lawyer. Qualified lawyer (LL.M) at UiO and 3-year Art Director from Westerdals. In 2004, Erling founded the digital marketing agency Omega Media. One of the products the company developed was the former Norwegian online community Biip.no, which was launched in 2005. In 2008, Omega Media and Biip.no were sold to TV2 and Egmont for NOK 76 million. Following the sale, Erling received a tax claim in millions, which inspired him to start studying law. Erling bought back Omega Media towards the end of 2012, and completed his studies on a part-time basis alongside a full-time job. He eventually won the tax case against the state. Erling then worked as a lawyer until 2019, when he left the legal profession to found The Lawyer Guide.

Mozambican entrepreneur and designer with expertise in building scalable digital platforms and operational systems. Previously built and scaled multiple design platforms serving hundreds of thousands of users across different markets. Specialized in transforming complex business requirements into intuitive user experiences while establishing operational frameworks that support sustainable growth. Combines strategic thinking with hands-on execution to drive both product development and business operations. At The Lawyer Guide, Guidione leads the design vision and operational excellence that helps American lawyers connect with clients and build their professional presence in the digital marketplace.